THE WHAT

A banking core provider wanted to better serve their community bank customers and provide access to fintech solutions through an app-marketplace

KEY SKILLS

• Team leadership
• Discovery research
• Strategy and roadmapping
• Concept feedback & evolution

STATS

Project Timeline: 2 months

Industry: Banking

My Role: Project lead

Team: Researcher, Project Manager, Design Lead Partner, Product Designer

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HIGHLIGHTS

The process for the fintech adoption process for community banks

A quantitative comparison of self vs. competitors when it comes to comfort in fintech and priorities for fintech adoption

Customer feedback for early conceptional designs

App-market vision and roadmap for implementation

User-informed app-market designs

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THE GOAL

Better serve community banks, providing them access to fintech solutions through an App-Marketplace

Ultimately, we wanted to provide smaller banks with ways to keep up with the massive banks. There wasn’t a solid sense for who specifically would come to an App-Marketplace, what their expectations might be, and how that touch point might best serve banks looking for new fintech solutions without resources to implement them on their own.

OUR APPROACH

A survey with customers and non-customers helped us understand the role of fintech and the perceptions of app-market places for community banks

This approach allowed us to compare ourselves to competitors and level set where we were falling behind, but also, where our customers were falling behind and where we could help them catch up and address unique concerns they were having.

1:1 conversations with current customers let us dig more into what “fintech” means to the banks and where their priorities lie moving forward

We were able to map the “fintech-adoption” process that these banks move through when adopting fintech today and where an app-marketplace would be able to streamline their experience.

Overall, we better understood their mindset around fintech and were able to target specific concerns and leverage the excitement these customers were showing.